If you’ve been online for any length of time, then you’ve probably heard about FaceBook advertising. Everyone’s talking about it and the buzz is good. But that’s only the beginning of what Facebook advertising can do for businesses online. Facebook Ads is changing the rules of traditional marketing on the web. In fact, this social networking giant is already beginning to challenge Google for the attention of search engine users. If you’re not leveraging all the advantages of Facebook advertising, then you’re missing out on a huge part of your audience.
Before we discuss how Facebook marketing can increase your website traffic, let’s talk about the overall objective for paid advertising on Facebook. The goal of any marketing campaign is to increase website traffic. FaceBook traffic has been proven to be exponentially increased by advertising campaigns that are targeted. Therefore, your primary focus should be on marketing to potential customers. You want them to turn into registered users so you can market to them later.
It is not only possible to spy on your competitor’s Facebook ads they run by using Facebook’s Ad Library feature, but it is also relatively easy to learn how Facebook advertising can improve your conversion rates. All you have to do is take a look at the stats from an ad campaign. If you’ve used other platforms like Google or even Twitter, then you’ll notice a distinct increase in the number of sales conversions after you push an advertisement. When comparing your conversions to that of a Google AdWords campaign, you’ll quickly see that FaceBook ads place close to one hundred percent of their ads on the first page of results. What’s more, when you use ad groups, you’ll see those ads getting nearly fifty percent of their click-throughs. Add those numbers to the number of impressions and you have a very powerful combination.
You can also use the Facebook Research tools to make sure that you’re targeting your ads to groups that are most likely to purchase your products or services. Although, how does a company decide who their target audience is? Usually, it can be done with the help of cookies that can identify a user when they visit a website or watch something on their television. However, in a cookie-less world, a company may need to find other ways to determine the demographic they want to sell to. With the help of advanced solutions provided by companies similar to Samba TV (https://www.samba.tv/business/identity), identity resolution data can be acquired, making it easy for businesses to target their ads towards specific audience based on the things they watch on TV. Having this kind of data can make targeted advertising relatively easy for businesses.
Another great thing about Facebook advertising is that you can target website visitors who are searching for particular products or services. This can be analogous to how one hires an SEO agency to optimize their website in order to attract more visitors to their website, who are looking for similar products. If you’re selling office supplies and you see that a large percentage of your website visitors are looking for printer cartridges, then you can target this group with your advertisements. You can use the “similar items” tool to search through similar items and filter out those that aren’t relevant to your website. This strategy will drive in a higher volume of website visitors, which will improve your conversion rates and help you make more money from facebook advertising.
A key thing to remember when using facebook advertising to increase your site traffic and your conversions is to keep your ads relevant. Make sure your advertisements don’t promote products or services that don’t belong to your target audience. Also, keep in mind that you should only target your audience once. You shouldn’t create multiple campaigns, as you may end up reaching your target audience more harmlessly than you’d intended. Your goal should only be one click at a time, and this requires plenty of research and planning.
